If there’s one thing I know for sure, change is inevitable. Change forces new habits, intention, slowing down, evaluation, reflection, vulnerability, and willingness. When forced with change, we can choose to embrace it or push it away.
Prior to March of 2020, I had my business activities dialed in. I consistently wrote blogs, sent eNewsletters, and posted on social media platforms in a cadence that was manageable. Because these activities are important to me, I planned for them each month. Then, the pandemic happened. I found myself struggling with what to say or how to say it on all of these different mediums. And if that wasn’t enough, trying to keep up with the never-ending changes seemed impossible at times. During this period, I found a shift in my activities. It resulted in more one-on-one communication with my clients. My standard business activities transferred to a more concentrated effort, but in a different way.
During this time, I determined it was time to rebrand my businesses. Some of you know me as Nichole Winter with Destination Vacation, Jump on My Journey, and Nichole Winter. In each capacity, I have logos for all three of these businesses. And just as we grow and evolve, so do all things brand and business-related. The one thing constant in all of these is me! As I lean into change and look to keep things simple (if you know me, I am all about simple!) it made sense for my brand to reflect this simplistic approach.
I’m excited to introduce: Nichole Winter. We updated our brand with a new logo, fonts, and colors that better integrate with who we are and what we do. Same identity. New look and feel. An even more aligned brand.
Travel often. Eat well. Be active. This is our tagline. Nichole Winter is the place for all things travel and lifestyle. Our mission is to help clients achieve their health goals, dreams, create positive habits, and travel as much as possible living a life making meaningful memories.
This rebrand allows my business activities to be more intentional. Some changes you will notice include:
- A fresh new look to my website, www.nicholewinter.com
- More focus on my Instagram page
- Combining the Destination Vacation and Jump on My Journey Facebook pages into one page: Nichole Winter.
Thank you from the bottom of my heart! The last 15 years have certainly been filled with growth and change. It’s been a fun and wild ride. I appreciate all of you.
With much love and excitement, Nichole
PS: Drop me an email and let me know what you think of the new look, I’d love to hear from you!